T4G Workshop-Grab

How to Generate Tasty Social Media Content to Support Your Business with T4G Kick

Saturday, November 15, 2014    
10:00 am - 11:30 am


Al Whittle Theatre - Studio Z
450 Main St, Wolfville, NS, B4P 1E2

How do you make the most of social media AND have time to run your restaurant, food blog or farm? T4G Kick’s Lily Sangster & Stephanie McGrath will take you through a series of interactive exercises to teach you how to begin creating content for your social media accounts in a way that won’t take you away from the dinner rush.

The best part? We’ll show you how! With a few simple planning steps, you can save yourself both time and effort. Join us as we work through deciding which social channels can work for you, how to identify your brand voice, how to create and maintain an editorial calendar, how to keep an eye on working and what you can make work better for your business. Whether you’re a social media newbie or want to pump up your existing channels, we’ll show you tips and tricks that will make your social presence – and your delicious creations – stand out from the crowd.

Stephanie McGrath

Stephanie McGrath T4G Kick

Stephanie’s online odyssey began with her first job in 1999, after graduating from the University of King’s College with a Bachelor of Journalism, Honours. That’s when she was tasked with interviewing pop stars and evaluating Britney Spears concerts for Canoe.ca. The job morphed into a life creating digital content and strategizing new ways to organize and measure its success.

Now, she’s a Digital Content Strategist by day. During the evenings she keeps her writing skills sharp with freelance work for the Halifax Chronicle Herald, Huffington Post Canada, MSN, TheLoop.ca and Definitely Not the Opera.

Stephanie tries to master one new professional skill each year and recently completed the Video Storytelling Workshop at KDMC Berkeley, University of California, Berkeley Graduate School of Journalism. To date, Martin Scorsese is not feeling threatened.

Stephanie’s work in the digital field earned her a place on 21Inc’s list of Top 50 Emerging Leaders in 2013 and a speaking engagement at the New Canada Conference in Charlottetown, P.E.I. in 2014.

In her spare time, Stephanie is over-indulging in Netflix, running the Halifax streets to compensate for her overindulgence in food and indulging her dog Mo.

Lily Sangster

Lily Sangster T4G Kick

Lily brings a fresh, quirky, and utterly original outlook to the content she aggregates and creates. With a Master of Journalism, Digital & New Media Degree from the University of King’s College, Lily’s skills make her the perfect person to keep social channels and websites alive with fresh content.

In her role as a Content Strategist, Lily focuses on T4G Kick’s Tourism New Brunswick (TNB) AOR account and the Two Nation Vacation account, as well as social media content for Devour! The Beach.

Her daily tasks include copywriting, engaging with social media fans, maintaining editorial calendars, proof-reading and reviewing social media and website analytics to understand what content is performing well and what needs to be adjusted.

Lily is highly organized and can juggle multiple deadlines, projects and requests. When she’s not working, she enjoys indulging in her love of history, travel and experimental cooking.